AI Marketing Platform
Anyword
The Challenge
Anyword was evolving from a self-service AI writing tool into a broader platform for marketing teams and enterprise customers. As the product and messaging expanded, the marketing experience needed to communicate more complex capabilities without becoming harder to understand.
The challenge was to create clearer, more scalable web and campaign experiences that could support different audiences, product stories, and marketing initiatives while staying consistent across channels.
My Role
As Anyword’s sole marketing designer, I worked directly with Product Marketing and the CEO across web, campaigns, and product-marketing initiatives.
I owned the information architecture and responsive design of key marketing experiences, including product, pricing, enterprise, API, and integration pages. I also built reusable Figma systems, redesigned the blog and integrations experience, created campaign frameworks, and worked with an external Webflow developer through implementation and design QA.
The Solution
I focused on turning complex product messaging into structured, easy-to-navigate marketing experiences. This included improving information hierarchy across the website, creating responsive page systems, redesigning key content experiences, and building reusable frameworks for campaigns, webinars, integrations, and partner marketing.
Rather than treating each request as a separate design task, the goal was to create systems that could be reused and adapted as the company’s marketing needs evolved.
Deliverables:
Marketing UX & Information Architecture
Responsive Web Design
Product Marketing Design
Webflow Design QA
AI Marketing Platform
Anyword
The Challenge
Anyword was evolving from a self-service AI writing tool into a broader platform for marketing teams and enterprise customers. As the product and messaging expanded, the marketing experience needed to communicate more complex capabilities without becoming harder to understand.
The challenge was to create clearer, more scalable web and campaign experiences that could support different audiences, product stories, and marketing initiatives while staying consistent across channels.
My Role
As Anyword’s sole marketing designer, I worked directly with Product Marketing and the CEO across web, campaigns, and product-marketing initiatives.
I owned the information architecture and responsive design of key marketing experiences, including product, pricing, enterprise, API, and integration pages. I also built reusable Figma systems, redesigned the blog and integrations experience, created campaign frameworks, and worked with an external Webflow developer through implementation and design QA.
The Solution
I focused on turning complex product messaging into structured, easy-to-navigate marketing experiences. This included improving information hierarchy across the website, creating responsive page systems, redesigning key content experiences, and building reusable frameworks for campaigns, webinars, integrations, and partner marketing.
Rather than treating each request as a separate design task, the goal was to create systems that could be reused and adapted as the company’s marketing needs evolved.
Deliverables:
Marketing UX & Information Architecture
Responsive Web Design
Product Marketing Design
Webflow Design QA
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