01. About
Brand and marketing designer
with around 11 years of experience.
I love nurturing a brand that's strong enough to feel consistent, but loose enough to let marketing move fast. I design and build for B2B & B2C products: websites, landing pages, campaigns, ads, sub-brand , HTML emails and of course… cool swag :)
I don't believe in a one-man show, I believe in equipping people, building the internal tools and systems that let teams across the company produce on-brand work without waiting on a designer.
02. Experience
2022 – 2024
Equitybee
Brand & Marketing Design Lead
• Led the hands-on design and execution of a company-wide rebrand with the Head of Design, developing the logo, typography, color system, illustration language, and modular visual identity.
• Co-designed and rebuilt the marketing website from WordPress to Webflow, extending the brand across responsive web experiences, campaigns, presentations, email, and product touchpoints.
Role ended after workforce reductions eliminated most marketing roles.
2021 – 2022
Michal Suday's Studio
Brand Designer & Illustrator
• Independently managed brand, packaging, illustration, digital, and print projects from brief through production for established food and beverage brands.
• Coordinated with production companies to ensure successful project execution.
• Designed logos, brand identities, and tailored graphic strategies to fit client needs.
2019 – 2021
Firma Brandhouse
Brand & Marketing Designer
Developed visual identities and branding systems, shaping logos, typography, color, illustration, and key brand applications in collaboration with strategy, copy, motion, and creative leadership.
Created integrated campaigns across digital, print, social, motion, events, and branded environments for major consumer brands, including Coca-Cola, Tuborg, Carlsberg, am:pm, and 9 Million Insurance.
2015 – 2019
Glikman Shamir Samsonov
Digital Marketing Designer
Designed responsive digital campaigns, landing pages, promotional microsites, display advertising, social content, and motion assets for major Israeli consumer brands, including FUZE TEA, Shufersal, EL AL, Hyundai, Clalit, Yedioth Ahronoth, Tnuva, and Tuborg.
Created multi-step mobile campaign experiences involving interactive games, lead-generation forms, rewards, recruitment, subscription acquisition, and product education, while collaborating with lead designers, account teams, and external production partners.
03. Skills
Figma
Webflow
Framer
Adobe Illustrator
Figma Weave
AI Workflow
Claude
Adobe Photoshop
After Effects
Rive
Jitter
Lottie
HTML
CSS
VS Code
HubSpot
Midjourney
Chat GPT
Brand Systems
Marketing Design
UI / UX
Motion Design
Illustration
Brand Identity
04. Education
2014 – 2016
NBU
B.A. in Visual Communication
2012 – 2015
Tiltan
Visual Communication
2013 – 2014
Tiltan
HTML, CSS & JavaScript
2013 – 2014
Tiltan
Copywriting Studies
05. Languages
Hebrew
Native speaker
English
Highly proficient
Spanish
Telenovela-level
