Poof!
The Challenge
Early 2020. COVID hit Israel mid-lockdown. A generation of young renters, freelancers, early-career workers, suddenly found themselves without income, downsizing apartments, or leaving the city entirely.
The question wasn't where to live. It was where to put everything.
Aviya, Israel's largest storage company, saw the gap: a young demographic that needed fast, affordable, flexible storage, not a 12-month warehouse contract. Show up, take the stuff, bring it back when asked. No trucks to rent, no heavy lifting, no commitment.
They needed a sub-brand that could speak to that audience. Not corporate. Not clinical. Something that made the chaos feel manageable…. even fun.
Deliverables:
Brand Identity
Brand Applications
Visual Identity System
